I was tasked with updating the prospectuses for Happy Hours chain of nurseries, one for each nursery – five in total. The brief provided by Laura emphasised the need for a visually compelling and user-friendly design tailored to their target audience.

The prospectus needed a look and feel that resonates with parents and guardians seeking childcare services, ensuring it’s both visually engaging and easy to navigate.

Understanding the importance of first impressions, the prospectus featured captivating visuals, a clear layout, and concise content to effectively communicate the nursery’s offering. By prioritizing the audience’s perspective, I wanted to ensure a positive and lasting impression, that would ultimately contribute to the nursery chain’s success in attracting new clients.